Avoiding staid watchmaking clichés, Wyler Genève prefers to be judged on its products and its actions. Our history is littered with examples of a daring approach to watchmaking, for example in pioneering anti-shock technologies and then jettisoning them from a height of 300 feet to prove their effectiveness.

As classic and contemporary watches go hand-in-hand with the mechanics of classic and performance cars, Wyler Genève unashamedly alludes to this theme both in the design of its timepieces and its partnerships. Its unique shock-absorbing case recalls the suspension of a car, whilst more subtle details on the watch also have a distinct car-inspired theme. The brand's automotive associations include the Paris-Beijing anniversary, an exclusive design partnership with Italy's Atelier Zagato and a partnership with the St. Moritz Automobile Club.

Wyler Genève has asserted its environmental awareness by becoming the first CarbonNeutral watch company and aims to maintain a consistent approach to environmental protection in all its activities as well as to instill a similar mindset among its suppliers and partners.