Wyler Genève takes its environmental responsibility seriously. Setting what will hopefully become a trend among watch brands, we became the first Swiss watch brand to receive certification from the UK's The CarbonNeutral Company after a detailed analysis of our carbon footprint.

This important step was the first in a series of measures that we are implementing to maintain a consistent approach to environmental awareness in all our activities. We followed this up at the Baselworld watch fair in 2008 with the launch of the world's first CarbonNeutral watch, our new GMT model.

As a dynamic brand Wyler Genève is growing rapidly and we will therefore review our carbon footprint on an annual basis to ensure that all our carbon emissions are fully offset. To date, we have offset carbon emissions for the operations from our headquarters in Geneva and our events through projects in the fields of reforestation (in Brittany, France) and hydropower (in Guizhou province, China).

To find out how you can calculate and offset your own carbon emissions, to search for other CarbonNeutral organizations or to find more information on carbon offset projects, please visit www.carbonneutral.com.